We're thrilled to announce an exciting change: SOFi Products is becoming Nothing!
Why Nothing? From the beginning, we have been focused on creating innovative solutions that are truly eco-friendly. This new identity captures our mission completely and was inspired by years of valuable feedback from you, our customers, who emphasized the importance of awareness and education around sustainability. After exploring over 100 name choices and dedicating 8 months to meticulous design, we arrived at Nothing—a brand name that perfectly encapsulates our vision.
Here's what you can expect during our transition:
Smooth Transition: Over the next 6 months, we'll gradually transition our branding and packaging. Rest assured, your favorite products won't change, just the name!
Enhanced Sustainability: We're taking our mission even further, bringing you more products designed with the planet in mind.
Clear Communication: We'll keep you updated every step of the way, ensuring you know exactly what to expect.
We can't wait to share this journey with you and continue making sustainability effortless and impactful.